AdPropel Corporate Blog

Update 7/14/2010

bbrown903 — Wed, 14 Jul 2010 23:38:32 +0000

Great news from the design team. We are almost ready to unveil our new website with additional service offerings. We knew that giving our designers and developers a pallet of Dr. Pepper and Red Vines would get the creative juices flowing .

Stay tuned

-The AdPropel Team

Company Profile or Banner Ad?

jwaynable — Tue, 15 Jun 2010 23:01:48 +0000

Clickable banner ads should be designed for the sole purpose of getting your audience to become attracted to your offering and click to find out more. There are many businesses that will always seem to add their company name, their phone number, their web address, their email address, their physical location address.. and the list goes on and on and on. When I view the ads that bombard me with text and too much information, I don’t just look away…. My eyes “RUN” to the other side of the screen. For those using banner ads to attract potential clients, here are a few guidelines to ensure your banner gets the clicks so your landing page can convert those potentials into spending clients;

Keep your design as simple as possible
Use eye-catching graphical elements
Give them an offering they can’t refuse
Make the “call to action” clear and concise

The main point is, you want those who view your banner ads to move their cursor towards your ad and not away from it. Don’t put too much information on your banner ad. That’s what a landing page or website is for.

A bucket of clicks

bbrown903 — Sat, 27 Feb 2010 18:48:32 +0000

Show me a business that boasts about their clicks and I’ll show you a business who has been duped by its ad firm. All too often we encounter businesses small and large who measure their campaigns effectiveness by the amount of clicks they receive or will receive. In the end who cares if you have clients visiting your website, if no one is buying or inquiring about your products or services your click is essentially worthless. The real questions are: what is your conversion rate from those clicks? Do your conversions generate enough return on investment to pay for your advertising and make your venture profitable?

We are always happy to help businesses who have questions on their current ppc campaign give us a call or drop us a line.

Not Everyone Likes What You Have To Say

bbrown903 — Thu, 08 Oct 2009 22:53:06 +0000

Not everyone is going to like what you have to say when you advertise. Testing multiple forms of ad copy with your PPC campaign is a great way to assess and determine what your audience responds to. Remember your PPC ad copy is simply there to qualify a prospect, your website closes. Until you achieve that goal keep testing and tweaking messages accordingly. You’ll know you have it right when your driving a nicer car next year.

Grab The Bull By The Horns

bbrown903 — Fri, 28 Aug 2009 00:53:35 +0000

Often times as business owners we hear the term “grab the bull by the horns.” Take the problem head on. Even the little problems can add up if you let them go un-checked long enough. Advertising and marketing is usually the first item to be cut. We talk to numerous amounts of business owners who claim that they are “going lean.” Going lean for a business should be cutting those items which are not prudent for your company to operate. As the good business owner you are you know exactly what you need to operate and what are the “nice to haves.”

Cutting your businesses marketing budget simply translates to cutting your businesses exposure. Consumers and businesses alike will forget you even exist if you don’t make an attempt to raise you hand. Raise your hand high in the air and grab that bull by the horn while he is still small enough to control.

Grab The Bull By The Horns Before It Gets Too Big.

Incorrect spelling

bbrown903 — Mon, 15 Jun 2009 22:17:36 +0000

Although we would like to think that our businesses, products, and services are easy to spell, they are not. More often than not your target audience will search for you with an incorrectly spelled word in hopes that your business will still appear. Will it be there once they hit the search button? Have you structured your ad campaigns to specifically target the spelling bee champs of the world? Even your target audience that knows how to spell what you are offering will still mess up from time to time. Don’t chalk this up as a loss, give your campaign a safety net. Place those incorrectly spelled keywords into your campaign. You will not only save yourself from losing a potential customer, but incorrectly spelled keywords are known to be cheaper than their correctly spelled counter parts.

You will not only direct the traffic you might have missed, but you will also provide your ad campaign a broader reach. Broader reach equals a higher chance of conversion, and we all know what that means. Find those misspelled keywords today with AdPropel, and find those misspelled keywords!

Till next time.
-The AdPropel Team

Organizing Your Ad Campaigns For Success

bbrown903 — Sun, 17 May 2009 23:43:17 +0000

A business that understands the importance of diversifying their online ad campaigns, and making them target a specific customer, is a business that will make online advertising work for them. We cannot tell you how many business owners we talk to that run a Google Adwords Campaign that is a “Kitchen Sink” of the products and services they have to offer. Not only can this create irrelevance to the target audience they are trying to reach, but it can also lower your conversion rate, as well as raise your acquisition cost because your quality score will most certainly drop.

If you are currently running an ad campaign online, we highly recommend you consider segmenting them to target a specific audience. For example if you own a shoe store you cater to a wide variety of customers. Everyone from athletes, kids, and business professionals can benefit from what you have to offer. Targeting these different audiences is as simple as segmenting your campaigns to attract the athletes with running shoes, the children with Hannah Montana branded shoes, and the business professionals with a nice pair of leather shoes. Applying this method gives your company the ability to measure your ad campaigns success, increase your conversion rate, raise your quality score, and possibly convert that targeted lead into an up-sell. Essentially you will be saving yourself time and money. You will be able to track your ads performances and effectiveness much more accurately.

In summary organize your ad campaigns. You can even go as far as segmenting them by brand name. The point is you are trying to qualify that lead before they click on your ad. You want them to be an interested, qualified lead before you spend a dime on them. If you have more questions regarding structuring your businesses ad campaigns for maximum performance, visit us at www.AdPropel.com. We are always happy to help.

The AdPropel Team

Happy Easter!

bbrown903 — Sun, 12 Apr 2009 18:21:15 +0000

AdPropel Would like to wish each and everyone a Happy Easter. May you enjoy this time you have with your family. More exciting updates will be coming soon for AdPropel, so stay tuned.

Best,

-The AdPropel Team

Try it you might like it…

bbrown903 — Mon, 23 Mar 2009 23:22:10 +0000

In 1970 you would have been exposed to at least 500 advertisements per day. Today we are exposed to around 3,000-5,000 advertisements per day. We are a nation which is marketed to 24/7. From the time you wake up to the time you go to bed. Your mind is assaulted by hundreds of marketing ploys designed to get your attention, or shift your focus from what you are doing. The Madison Avenue men have succeeded in saturating every outlet of our daily lives with ad after ad We believe this has created a gap in advertisement that has left small business in the dust.

You see the types of businesses who normally seek out top PR, and Advertising firms were particularly the industries that had plenty of capital to burn. Essentially those who spent the most won. With our current economic climate, and the revolutionary changes with the internet in the past 10 years Advertisement has seen a shift in the scales. Now the small business owner can now compete with the big guys. Not only can they compete, but they can win. Small business owners are beginning to educate themselves with mediums such as Search Engine Optimization, Pay Per Click, and Social Networking.

Most of these mediums are relatively new, or just starting to show their true potential. You see online “All businesses are created equal,” and although money still can have an effect on product placement, it has no effect on beautiful gems such as “Testimonials.” More than ever the consumer is inundated with facts, statistics, and just general comments regarding businesses. Do you want to find out what others are saying about your business? Google yourself, see what turns up. Chances are your client base has already read the comments. What better way to make a decision, then to consort with the ones who already have?

If you feel your business needs to optimize its web presence as well as increase its reach, visit us at www.adpropel.com . We can work with you to provide the solutions you need to stay competitive out there. Learn to turn your website into a force multiplier.

Till next time,

-The AdPropel Bunch

E-Commerce And Your Business

bbrown903 — Fri, 02 Jan 2009 07:55:16 +0000

In past posts we have focused on driving the search traffic, and the importance of marketing your website. Now we want to focus more on closing that potential customer on your website. You the high speed low drag business you are have decided to invest in Pay Per Click Advertisement. Your Ad has a great quality score, you even boast of products and services that are a cut above the rest. Web design? You spared no expense when it came to that. If Steven Spielberg were a web designer he would have made your webpage. There is only one problem. Your potential client cannot purchase your products or services from your website.

“I want them to come to my store, or contact me instead.” Don’t laugh we hear this a lot from business owners. Think about it. What was wrong with that whole thought process? It was the “I want.” It is never what you want, it is what they want. Your potential clients do not want to have to drive 30 min to get to your store front. They do not want to have to search through your website to find that perfect purse, pair of shoes, or watch, only to find out they cannot purchase from your website. The answer? E-commerce.

If you have not already researched upgrading your business to an e-commerce selling machine, we simply ask why not? The statistics have shown that e-commerce is a rapidly rising sales medium to consumer buying. Although we are facing economic hardships as a nation e-Commerce is still showing a steady increase. During Q3 of 2008, e-commerce had increased by 1.3% with a total retail sales estimate of $1,018.8 billion. Not bad for a nation in “turmoil.” If you want to compare it to last years stats e-commerce had increased a total of 5.7% from Q3 2007.

Those are the cold hard facts ladies and gents. Consumers are finding more cost effective ways to purchase their goods and services. The businesses that get it are converting, and are having generous ROI. How do you get started? Contact your web designer, or give us a call at 800-807-0374. Happy marketing

The AdPropel Bunch